Loucia Ho


Business Development



value. creation. impact



Reactivation Campaign



This campaign was designed to improve retention rate and engagement by promoting positive branding. Launched in Spring, this campaign included environmentally friendly "seeded paper" that recipients can plant in their gardens.

The Reactivation campaign is then followed up by a separate solicitation appeal.



Reactivation Campaign: Seeded Paper



Seeded paper were included in postcards to donors. These paper will grow into flowers as a constant reminder to supporters of their contributions.



Platform Migration



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The In Memoriam Website reached end-of-support, which presented an opportunity to re-evaluate long-term strategies and improve user experience, design, functionality, and migrate to a more stable and supported platform.


Using a combination of agile management and phased approach, I was able to incorporate "wish-list" functionalities and greatly improve visitor experience, which resulted in increased donations.


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Platform Migration




New personal pages allow for specific customization to bring more options to supporters. Pages were built for front-end UX, as well as ease of back-end navigation with middle and end-users in mind.

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